Built by someone who runs the store

Not a theoretical feature list — the actual tools keeping a high-traffic WooCommerce store fast.

The story

I'm Marc Stan, a full-stack engineer and the operator behind a WooCommerce store doing 150,000+ visits a month at a 9+ return on ad spend. When you run a store at that volume, you feel exactly where WooCommerce slows down — and it isn't the front-end your cache plugin already handles. It's the orders admin grinding under tens of thousands of orders, cart AJAX taking seconds, autoload bloat, and a database nobody is maintaining.

ShopTune is the set of tools I built to fix that on my own store, then rebuilt to work on any store, on any host. It's been load-tested where it matters most: in production, on a store that makes money.

How I build

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Fix one thing well. ShopTune does the backend-performance job completely, instead of a sprawling bundle that does many things halfway.
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Safe by default. Order archiving snapshots every order before it moves and is fully reversible. Every optimization fails open — if anything errors, WordPress loads normally.
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Free where it counts. A genuinely useful free version on WordPress.org. Pro unlocks the heavy machinery — order archiving, the AJAX optimizer, benchmarks — at an honest annual price.
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WordPress-native. Installs and updates like any plugin. HPOS-compatible. No external dashboards, no lock-in.

What's next

ShopTune is the first product. Next is OrderHQ — a fast orders workspace for processing 100+ orders a day from one screen. It's in development now; you can join the waitlist.

More about me, my work and how to hire me at marc-stan.com.